📈 Sell to the State

Procurement Consulting

Break into California state government — and scale once you're in.

California is one of the largest buyers in the world and one of the hardest to navigate. We size the opportunity for your products, stand up the right procurement vehicle, and build a sales motion state buyers actually respond to.

Request an Opportunity Analysis →Talk to Us

At a Glance

✓Opportunity analysis: size the state market for your products and map the best route in.
✓Leveraged Procurement Agreement (LPA) setup — stand up a vehicle agencies statewide can buy from.
✓Marketing & sales strategy built for California state buyers.
✓DVBE/SB participation strategy and subcontracting plans for primes.

What's Included

What We Deliver

Opportunity analysis

A data-backed read on how much the State spends in your category, which agencies buy it, who the incumbents are, and the fastest route in — direct bids, an LPA, or teaming with a prime or certified reseller.

Leveraged Procurement Agreement (LPA) setup

We prepare and submit the application, pricing, and compliance paperwork for vehicles such as CMAS and statewide contracts, then keep the agreement current so any agency can buy from you without a new solicitation.

Marketing & sales strategy for state buyers

Cal eProcure registration and profile, certification path (SB, DVBE, or both), bid monitoring, agency targeting, quote and pricing templates, and an outreach cadence built around how state purchasing actually works.

DVBE/SB participation plans for primes

Subcontracting plans, Commercially Useful Function compliance, participation tracking, and the declarations and reports that keep your award — and your incentive points — intact.

Procurement support for agencies

Market research, specification and solicitation review, supplier outreach to meet SB/DVBE goals, and clean evaluation files — so your procurement closes on time and survives an audit.

Who It's For

Built for Both Sides of the Contract

Companies new to state sales

You sell a product or service that agencies buy, but you've never registered, bid, or won. We map the market and get you a path to a first award.

Companies already selling to the State

You have a few awards and want a vehicle that scales. We set up or expand your LPA and build repeatable demand across agencies.

Primes and large contractors

You need credible DVBE/SB participation on a bid or an active contract. We design the plan, source certified partners, and run the reporting.

State and local agencies

You need a procurement done right — scoped, competed, documented, and compliant with participation goals.

How It Works

From First Call to Delivery

1
Discovery call
Thirty minutes on what you sell, where you are today, and what a win looks like.
2
Market assessment
We pull state spend data for your category, profile the buying agencies and incumbents, and identify the vehicles that fit.
3
Go-to-market plan
A written plan: the vehicle to pursue, pricing structure, certification path, target agencies, and a 90-day outreach calendar.
4
Execution support
We work the plan with you — LPA application, bid responses, agency meetings, and partner introductions.
5
Review & scale
Quarterly check-ins on pipeline, wins, and what to adjust as agency budgets and priorities move.

Get Started

Request an opportunity analysis

Tell us what you sell and where you are with the State today. We'll come back within one business day with next steps and whether an analysis makes sense.

Prefer to talk first?

Call 916-949-9361 (Mon–Fri 8AM–5PM PT) or email sales@towersalesandconsulting.com.

Tower Sales and Consulting is a certified California DVBE, Small Business, and Micro Business. Work performed under this service counts toward your participation goals. Certification details →